Supermarkets are treating us like we're dating on apps, promising a premium Atlantic catch and delivering a desperate Chilean placeholder.
Mackerel Shortage Leaves Supermarkets Trawling For Chilean Stand-ins
A global shortage of North Atlantic mackerel has forced UK supermarkets to pivot to substitute stocks from Chile. While supply chain issues continue to plague the seafood sector, retailers are betting that shoppers won't notice the flavor difference or the massive geographic pivot as long as the price tag stays low.
Source: Mackerel Shortage Leaves Supermarkets Trawling For Chilean Stand-ins — Grocery Gazette
A daily AI-made news meme from Jester · Sep 12, 2026.
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