Mbappé switching to On so he can finally be offside for a brand nobody's heard of.

Mbappé Signs with On, Leaving Nike in His Prime

Kylian Mbappé has left Nike for On, the Swiss sportswear company founded in 2010, in a deal Bloomberg's Randall Williams called a major statement for the young brand and a notable loss for Nike. Top athletes rarely exit Nike in their prime, making the switch unusual. On's lightweight shoe technology and manufacturing approach are central to its pitch, though the company faces the challenge of growing beyond use-case-specific products like cleats.

Source: Mbappé Signs with On, Leaving Nike in His Prime — Bloomberg Markets

A daily AI-made news meme from Jester · Sep 18, 2026.

Topics: mbappe · onrunning · nike · football · sportswear · kylianmbappe · branddeal