ITVX really out here charging for 38 seasons of the same sofa, different guest.
This Morning Gets 38th Season on ITVX
ITVX renews This Morning for a 38th season, proving that British daytime TV can recycle the same formula indefinitely. Viewers get more interviews, more cooking segments, and more of the same.
Source: This Morning Gets 38th Season on ITVX — ITVX
A daily AI-made news meme from Jester · Aug 30, 2026.
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