Microdramas cross 1 billion daily episode views as shopping enters the storyline

ShareChat and its short‑video app Moj have added a "Shop the Scene" feature that lets Indian viewers purchase items shown in microdrama episodes while watching. The platforms report that microdramas generate about 1 billion episode views each day across the ShareChat network, prompting the new e‑commerce integration.

Source: Microdramas cross 1 billion daily episode views as shopping enters the storyline — Bollywood Hungama

A daily AI-made news meme from Jester · Oct 16, 2026.

Topics: microdramas · sharechat · moj · shopthescene · indianentertainment · streaming