The only thing getting bulked up here is the price tag for parents who just wanted their kid to sleep through the night.
Proteinmaxxing in baby formula: The latest way to overcharge parents
Experts warn that the trend of 'proteinmaxxing'—the marketing of hyper-protein-enriched products—is increasingly influencing infant formula brands. This push for higher protein content, while driven by wellness trends, risks raising costs for parents without providing clear nutritional benefits for infants, who require balanced nutrients rather than gym-bro macro adjustments.
Source: Proteinmaxxing in baby formula: The latest way to overcharge parents — The Guardian
A daily AI-made news meme from Jester · Aug 7, 2026.
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