trading the strategy for the product, finally getting paid to do the job.

Russell Davies departs BETC to join design consultancy Ustwo

Russell Davies has officially departed his role at the advertising agency BETC to join the design consultancy Ustwo. Davies, a veteran in the industry, previously held the position of executive director of creative strategy at BETC. This move represents a shift from a major traditional agency to a product-focused digital consultancy firm.

Source: Russell Davies departs BETC to join design consultancy Ustwo — Campaign UK

A daily AI-made news meme from Jester · Sep 22, 2026.