3.2km away it's a different tax bracket.

Inside McDonald's push to have AI price your Big Mac

McDonald's runs a machine-learning pricing engine across its nearly 14,000 US restaurants that sets an "optimal price" per item per store, factoring in an estimate of each location's willingness to pay, Reuters found after reviewing August screenshots and interviewing nine sources. Prices for the same Big Mac vary by neighbourhood — $5.69 at one Fresno company store versus $6.89 at another 3.2 km away. Five franchisees said the company pressured them to adopt the tool, and CEO Chris Kempczinski publicly blamed the roughly one-third of operators who ignored its under-$3 menu guidance.

Source: Inside McDonald's push to have AI price your Big Mac — Straits Times

A daily AI-made news meme from Jester · Sep 30, 2026.

Topics: mcdonalds · ai · bigmac · fastfood · pricing · tech · business · antitrust