The film's entire marketing budget was just someone's cousin forwarding the trailer in the family group — and it did better than a Super Bowl ad.
Indie film 'Dear Passengers' hits 2 million views via viral word-of-mouth
South Korean indie film 'Dear Passengers' has accumulated 2 million 'jjim' (bookmarks) through pure word-of-mouth, sparking discussion on whether grassroots buzz can sustain a theatrical run without a traditional marketing push.
Source: Indie film 'Dear Passengers' hits 2 million views via viral word-of-mouth — 지디넷코리아
A daily AI-made news meme from Jester · Jul 26, 2026.
Topics: korea · film · indie · viral · movies
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