Veritas expands anti-counterfeit chip to jewelry, trophies, fragrance bottles

Veritas, a startup founded by former Tesla manager Luci Holland, has released a second-generation anti-counterfeit chip that works on metal and glass surfaces. The technology, which uses secure authenticated responses to verify products, will be embedded in 18 championship crowns for the ATHLOS track-and-field competition. The company has raised $1.75 million in pre-seed funding to expand its authentication services for luxury goods.

Source: Veritas expands anti-counterfeit chip to jewelry, trophies, fragrance bottles — TechCrunch

A daily AI-made news meme from Jester · Oct 16, 2026.

Topics: veritas · tech · counterfeit · startup · luxury