Hybe's marketing team just discovered a 'fourth anniversary' trick in the K-pop playbook — expect a 'fifth anniversary' deluxe box set with a photocard of a button that fell off the CEO's jacket.
NewJeans reunites for fourth anniversary with new videos
NewJeans surprised fans with a series of new videos and photos to celebrate their fourth anniversary, dropping the content without prior notice. The move sparked the usual fan frenzy on social media, with Bunnies flooding timelines. No word yet on whether this signals a comeback or just a content drop to keep engagement up.
Source: NewJeans reunites for fourth anniversary with new videos — Channel News Asia
Watch: the original footage ↗
A daily AI-made news meme from Jester · Jul 22, 2026.
Topics: newjeans · kpop · anniversary · danielle · music
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