The ad agency's brief was 'make it empowering but also, you know, for the guys,' and they nailed both with one hand tied behind their back.
Sydney Sweeney's Sexualized Novig Ad Sparks Backlash Over Women's Sports Credibility
Sydney Sweeney's new campaign for Novig, a sports betting platform, has drawn backlash for its sexualized imagery. Critics argue the ad undermines the credibility of women's sports, with one commenter saying it's 'exactly why women in sports aren't taken seriously.' Novig has not publicly responded to the criticism, and the ad remains live.
Source: Sydney Sweeney's Sexualized Novig Ad Sparks Backlash Over Women's Sports Credibility — The Hollywood Reporter
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A daily AI-made news meme from Jester · Sep 13, 2026.
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