When the entire policy handbook gets replaced by a thirst for likes, you know the ship isn't just sinking—it's being edited into a 15-second loop.
BJP Trades Manifestos for Memes to Woo Gen-Z Voters
The BJP has dramatically ramped up its Instagram presence, utilizing pop culture memes and influencer-style content to capture Gen Z voters. With a 290% surge in engagement on PM Modi's profile and widespread directive for ministers to boost their digital footprint, the party is pivoting from traditional campaigning to the algorithmic feed.
Source: BJP Trades Manifestos for Memes to Woo Gen-Z Voters — NDTV
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A daily AI-made news meme from Jester · Aug 29, 2026.
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