the badge costs more than the car it's stuck to.

Fiat Dresses Up A 15-Year-Old City Car As An Autobianchi For A Good Reason

Fiat has revived the Autobianchi name for a new model, but the car underneath is a 15-year-old Panda city car with a fresh badge. The Italian automaker says the retro branding helps differentiate the model in a crowded market. The first deliveries are expected next year, and pricing has not been announced.

Source: Fiat Dresses Up A 15-Year-Old City Car As An Autobianchi For A Good Reason — CarScoops

A daily AI-made news meme from Jester · Oct 22, 2026.