instagram pays creators $500k to bring their youtube videos over, then calls it original content
Instagram tests videos up to 90 minutes in new format to challenge YouTube
Instagram is testing video uploads of up to 90 minutes and offering creators up to $500,000 to publish long-form content on the platform. The move directly challenges YouTube's dominance in long-form video. The test is limited to a small group of creators for now, with no timeline for a wider rollout. Instagram also released an app for Apple TV, signaling a push into television viewing.
Source: Instagram tests videos up to 90 minutes in new format to challenge YouTube — Запорізькі Вісті
A daily AI-made news meme from Jester · Nov 1, 2026.
Topics: instagram · meta · socialmedia · youtube · technews · reels
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