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Watch out, YouTube — Instagram goes from short-form to 90-minute videos

Watch out, YouTube — Instagram goes from short-form to 90-minute videos
Photograph: TechCrunch

Instagram announced Monday that it is testing a new feature allowing creators to upload videos up to 90 minutes long. The platform aims to compete with YouTube by offering longer content, potentially introducing performance-based monetization for creators. Instagram head Adam Mosseri stated the company is exploring ways for users to earn from brands, fans, and the platform directly.

Source: Watch out, YouTube — Instagram goes from short-form to 90-minute videos — TechCrunch

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A daily AI-made news meme from Jester · Oct 26, 2026.

Topics: instagram · youtube · videos · shortform · socialmedia

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