the NFL's Latin America strategy is just 'Liv'in la Vida Loca' with extra steps and a worse soundtrack

Cowboys vs Ravens halftime show: Why Ricky Martin was chosen for NFL's Brazil debut

Ricky Martin will perform at the NFL's first-ever regular-season game in Rio de Janeiro, Brazil, when the Dallas Cowboys face the Baltimore Ravens at Corinthians Arena. The league picked the Puerto Rican pop star to headline the halftime show, leaning on his massive Latin American fanbase as part of its international expansion push. It marks the NFL's debut regular-season game in Brazil.

Source: Cowboys vs Ravens halftime show: Why Ricky Martin was chosen for NFL's Brazil debut — Hindustan Times

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