Instagram wants YouTube's creators but not YouTube's paycheque.
Instagram doesn't have a plan to pay long-form video creators
Instagram is testing long-form videos again to attract creators from YouTube, but hasn't figured out how or if it will pay them. After head Adam Mosseri announced Features on Monday, creators complained on Threads and Reddit about the lack of monetization compared to YouTube's ad share and performance incentives. Mosseri said the platform is 'exploring multiple options' to help long-form creators get paid, without giving details.
Source: Instagram doesn't have a plan to pay long-form video creators — The Verge
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A daily AI-made news meme from Jester · Oct 28, 2026.
Topics: instagram · creators · monetization · socialmedia · mosseri · technews
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