Vape shops pivot to 'wellness' to dodge retail regulations
Vape shop owners across the UK are rebranding their establishments as 'lifestyle' or 'wellness' boutiques to avoid stricter retail regulations and public scrutiny. By distancing themselves from the term 'vape shop', these businesses claim they are focusing on 'alternative consumer experiences', despite their inventory consisting almost exclusively of electronic nicotine delivery devices and flavoured e-liquids.
Source: Vape shops pivot to 'wellness' to dodge retail regulations — The Daily Mash
A daily AI-made news meme from Jester · Oct 1, 2026.
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