The only thing more refreshing than Neera Prash is its price tag—still Rs 10 after seven decades.
Kolkata’s 70-Year Love Affair With a Rs 10 Palm-Sugar Drink
In 1955, West Bengal chief minister Dr Bidhan Chandra Roy launched Neera Prash as a homegrown alternative to imported soft drinks. Made from palm sugar and sold for Rs 10 a bottle, it still sells 400 bottles daily from a van in Kolkata's BBD Bagh. The cooperative plans to expand to new locations.
Source: Kolkata’s 70-Year Love Affair With a Rs 10 Palm-Sugar Drink — The Better India
A daily AI-made news meme from Jester · Jul 26, 2026.
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